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ROI (Return on Investment)

A performance measure used to evaluate the efficiency of an investment or compare profitability.

Glossary

What is ROI (Return on Investment)?

What is ROI (Return on Investment)?

ROI measures how much profit or value an investment generates compared to its cost. Businesses use ROI to evaluate marketing campaigns, product launches, tools, and strategies. A higher ROI indicates that the investment delivered better returns relative to the money spent.

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