Persona
A semi-fictional representation of an ideal customer based on research and real data.
What is Persona?
What is Persona?
A persona is a detailed, semi-fictional profile that represents an ideal customer or user segment. It is created using real data such as demographics, motivations, behavior patterns, challenges, and goals. Personas help product, marketing, and design teams understand their audience more deeply, enabling them to craft better experiences, messages, and features. By aligning decisions with user needs, personas ensure that products stay relevant and customer-centric.
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